Monday, August 10, 2009

What is Absolut?

When you think of Absolut, you immediately think of vodka. Even if you don’t drink vodka, like vodka or have ever tried Absolut, most people associate Absolut with vodka without any sort of hesitation. The reason why is due to their many (1,500 plus) print advertisements featuring an item in the shape of an Absolut bottle with the title in the center, at the bottom of the ad, which reads, “Absolut _________”. The Absolut ad campaign is the longest running ad campaign ever to date. It began running back in 1980 with photographer Steven Bronstein. Absolut was also one of the first consumer brands to embrace and represent the gay community in such a positive way. Read More...

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