Tuesday, August 18, 2009

Patrón Part 1: History

I am starting a four part series on my Examiner.com page called "Sixty Hands Equal One Bottle of Patrón." The first part is all about Patrón's history.

I understand that there are many other premium tequila brands out there besides Patrón. So why am I writing a four-part series on the brand? The reason is because Patrón is the number one selling premium tequila brand in the world. When most of my customers call for a tequila, they call for Patrón. Part of my job as a bartender is to inform my customers about all the brands I stock behind my bar. I can do my best to point my customers into the direction of a premium tequila (besides Patrón) that tastes good and might be in a lower price range, but in the end, I just have to give the customer exactly what they want.

Recently, I had the privileged of seeing and listening to, in person, Patrón's master distiller, Francisco Alcaraz discuss the Patrón product portfolio, the company's history and the process for how Patrón is made. This series will reflect the abundance of information I learned at that event.

Did you know that in order to make one bottle of Patrón, it takes 60 hands to do so?

Sixty hands equal one bottle of Patron Pt. I: History

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