Thursday, August 20, 2009

Patrón Part 3: Bottles and Logo

The Bottle

Every Patrón bottle is unique and handmade. There are no two bottles alike. The bottles themselves are created from recycled glass. It is reported that about twenty percent of the bottles that are made are pulled off the production line due to imperfections. Patrón’s famous “Simply Perfect” tagline doesn’t just represent the quality of their tequila product and the ingredients they use to create the product, but also the container in which their product is shipped and sold in....

The Logo

Recently, I had the privileged of seeing and listening to, in person, Patrón's master distiller, Francisco Alcaraz discuss the Patrón product portfolio, the company's history and the process for how Patrón is made. This four-part series reflects the abundance of information I learned at that event.

One of the questions that were asked of Alcaraz was about the significance of Patrón’s bumblebee logo and how it came to be...Read More

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